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Your analytics tool is counting bots as people
Bot filtering in analytics products is a user-agent blocklist, so it only catches bots that admit what they are. Here are three ways to identify the ones that don't, why your analytics vendor structurally can't do the best of them, and the Cloudflare rule that stops them at the edge.
analyticsprivacycloudflareobservability
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The third consent state nobody builds
Consent banners give you two states and the law has three. Here's a cookieless measurement mode for visitors who haven't decided yet, why Article 5(3) isn't engaged by it, and how to prove your own tracking works when you cannot see it from your own network.
privacyanalyticsgdprgo